eBay and Amazon UK are the two largest marketplaces for UK sellers, but their fee structures and audiences are very different. Compare estimated fees and profit margins side-by-side.
Is eBay or Amazon cheaper for UK sellers? eBay business fees (9.9-14%) are typically lower than Amazon's 15% referral fee. However, Amazon Professional has no per-item fee while eBay charges a per-order fee of £0.30 on orders up to £10 and £0.40 above £10.
Which has more buyers — eBay or Amazon UK? Amazon UK has more total buyers and Prime members. eBay has a strong second-hand and collectibles audience that Amazon lacks.
Should I sell on both eBay and Amazon? Yes — multi-channel selling reduces risk and increases reach. Use eBay for used/auctions, Amazon for new branded products.