Get discovered in search results with smart keyword placement and UK-specific optimisation.
Getting Found in Search Your listing could be perfect, but if no one finds it, it won't sell. Here's how to optimise for search visibility on UK marketplaces. Research First Look at top sellers. Search for items like yours and analyse the top performing listings: What words do they use in titles? How do they structure descriptions? What terms appear consistently? Think like a buyer. What would you type to find this item? Title Keyword Placement Your title is the most important place for keywords. Include: Brand name (exact spelling) Product type/category Size (UK format!) Colour Key features (vintage, limited edition, etc.) Example: "Levi's 501 Original Jeans Blue W32 L32 Vintage 90s" Description Keywords Naturally include keywords in your description: Repeat key terms from title Add synonyms (trainers/sneakers, top/shirt) Include long tail phrases buyers might search Don't keyword stuff. Listing "Nike Nike Nike trainers shoes sneakers kicks" looks spammy and may be penalised. UK Specific Terms Always use UK terminology for UK buyers: ✅ "UK 10" not "Size 10" ✅ "Trainers" not "Sneakers" (unless both) ✅ "Postage" not "Shipping" ✅ "Colour" not "Color" ✅ "Centre" not "Center" Platform Differences eBay Item specifics matter. Fill in every field completely. Depop Hashtags in descriptions help discovery. Vinted Category selection is crucial for search. Amazon Backend search terms are essential. Pro Tip Include UK specific terms like "UK 10" instead of just "Size 10" for better targeting. Buyers searching with UK sizing will find your listings first.