Write copy that converts browsers into buyers with these proven title and description techniques.
Writing Listings That Sell Your title and description are your sales pitch. Great copy converts browsers into buyers. Here's how to write listings that actually sell. Title Best Practices Include the essentials: Brand name Model or style Size (UK sizing!) Colour Condition Key feature Stay under character limits Most platforms cut off long titles. Example title: "Nike Air Max 90 White/Black UK 10 – Excellent Condition" Not: "Amazing trainers for sale cheap must see!!" Description Structure Use bullet points for scannable key info: Brand: Nike Model: Air Max 90 Size: UK 10 / EU 45 Colour: White/Black Condition: Excellent, worn twice Includes: Original box What to Include Condition details Be honest. "Light wear on soles" builds trust. Measurements Especially for clothing. Include pit to pit, length, etc. Flaws Disclose everything. Prevents returns and bad reviews. Shipping info When you'll post, which service you use. Returns policy Clear terms reduce buyer hesitation. Words to Avoid ❌ "Cheap" Signals low quality ❌ "Must have" Generic filler ❌ "Rare" (unless truly rare) Overused and ignored ❌ ALL CAPS Looks spammy ❌ Keyword stuffing Hurts more than helps Words That Work ✅ "Authentic" Builds trust ✅ "Excellent condition" Clear quality signal ✅ "Barely worn" Specific condition detail ✅ "Smoke free home" Addresses common concern ✅ "Fast dispatch" Sets expectations Pro Tip Focus on clarity and honesty. Accurate listings lead to happy buyers, good reviews, and repeat customers. Overpromising leads to returns and bad feedback.