The exact title formula top UK sellers use on eBay, Vinted, and Depop to maximise search impressions.
The 80 Character Title Formula Your listing title is 90% of your SEO on every UK marketplace. Get this right and you'll get 3 5× more impressions. The Formula [Brand] + [Item Type] + [Key Specs] + [Size/Colour] + [Condition / Style Tag] Worked Examples ❌ Bad: Lovely Nike trainers size 9 ✅ Good: Nike Air Max 90 Mens Trainers White Black UK 9 EU 44 Running Shoes ❌ Bad: Vintage dress 90s pretty ✅ Good: Vintage 90s Floral Tea Dress Womens Size 12 Midi Cottagecore Y2K Platform Specific Tweaks eBay (80 chars): Pack with searchable terms — eBay's search loves keyword density Vinted (~50 chars visible): Front load brand + item + size; secondary keywords in description Depop (60 chars + hashtags): Use hashtags for style/aesthetic terms ( y2k grunge) Words to Always Include Gender (Mens / Womens / Unisex / Kids) Size (UK + EU/US where relevant) Colour (specific — 'navy' not 'blue') Condition or era ('NWT', 'Vintage 90s', 'Like New') Words to Skip 'L@@K', '!!!', emojis (look spammy, hurt search) 'Beautiful', 'gorgeous', 'lovely' (no search volume) 'Bargain', 'cheap', 'must go' (signal low quality to algorithms) Pro Tip Copy the top 3 sold listings for your item, identify the keyword overlap, and build YOUR title around those exact terms.