Listing copy that converts browsers into buyers — titles, descriptions, and keywords that work on every platform.
Writing Listings That Convert Your listing is your shop window. A great product with a poor listing won't sell. Here's how to write copy that turns browsers into buyers on any UK marketplace. The Perfect Title Formula Brand + Item Type + Key Feature + Size/Colour + Condition Examples: ✅ "Nike Air Max 90 Trainers Black UK Size 9 Excellent Condition" ❌ "Nice trainers for sale" ✅ "Cath Kidston Floral Crossbody Bag Pink Canvas BNWT" ❌ "Bag" Title Tips by Platform eBay: Use all 80 characters. Include brand, model, size, colour Vinted: Keep it natural but include key search terms Depop: Use trendy keywords your audience searches for Etsy: Front load with the most important descriptive words Writing Descriptions That Sell Structure your description: 1. Opening hook — what makes this item special? 2. Key details — measurements, materials, condition 3. Honest flaws — builds trust and reduces returns 4. Care instructions — shows you know the product 5. Shipping info — when you'll post and how Power Words That Convert Rare, vintage, limited edition, discontinued Immaculate, pristine, like new, barely worn Authentic, genuine, original Free shipping, fast dispatch, tracked Words to Avoid "Used" (say "pre loved" or "gently worn") "Old" (say "vintage" or "retro") "Cheap" (say "affordable" or "great value") ALL CAPS — looks spammy Keyword Strategy Think about what buyers search for, not what you'd call it Include common misspellings in eBay item specifics Use seasonal terms when relevant ("summer dress", "winter coat") Check the platform's search suggestions for popular terms Description T